Internship UK - Brand Activation (Sports Direct), Stockport

2023 UK INTERNSHIP adidas – UK
With sport playing an increasingly important role in more and more peoples’ lives, both on and off the field of play, we operate in a highly attractive industry. Based on our deep understanding of our consumer and the authenticity of the adidas brand, we push the boundaries of products, experiences, and services. We do so according to our strategy, which allows us to fully capitalize on the acceleration of favorable long-term structural trends.
OWN THE GAME

• ‘Own the Game’ is our strategy that guides us through to 2025 – a plan rooted in sport. Sport is adidas’ past, present, and future.
• Our purpose: Through sport, we have the power to change lives
• Our mission: To be the best sports brand in the world
• Our attitude: Impossible is nothing
• Come test your strengths, broaden your skills, share your input, and pursue your passion with an internship at our Stockport HQ.

Are you ready to #OwnTheGame with us?
JOIN OUR BRAND ACTIVATION TEAM, STOCKPORT: The Sport Direct Concept to Consumer team is responsible for building the optimum adidas product range within the UK’s number 1 sports retailer, to drive profitability and growth. The team consists of the merchandising and brand activation functions. The merchandising team builds and manages the product range, including pricing, forecasting, order monitoring and giving feedback to our European team on market trends. The brand activation team lands impactful omni-channel marketing campaigns, to drive sales and market share of adidas in Sports Direct.
Department Specific Responsibilities:

• The Brand Activation team is responsible for landing impactful omni-channel marketing campaigns, to drive sales and market share of adidas in Sports Direct.
• Working with external agencies to execute adidas marketing campaigns in Sports Direct stores, online and through consumer activations
• Working with Sport Direct’s marketing team to maximise adidas’ presence in Sports Direct campaigns
• Sourcing product for photo and film shoots

Key generic responsibilities:

• Provide administrative support to wider CTC (Concept to Consumer) team
• Assist with implementing and executing project work as advised by manager
• Work collaboratively and build cross functional relationships
• Have the confidence to make suggestions for improvements
• Display enthusiasm for new ideas

Key generic knowledge, skills and abilities:

• Competence in basic Microsoft packages
• Strong written and communication skills
• Organisational skills
• Ability to use own initiative
• Passion and enthusiasm for the adidas brand

Requisite Education and Experience / Minimum Qualifications:

• Bachelors students enrolled in university seeking a 12 month placement/year in industry
• OR Undergraduate gap year students seeking an internship before undertaking a Masters degree

Key Facts

• Application Deadline: 15th March 2023
• Start Date: 15th September 2023
• Duration: 12 months
• Location: adidas UK, Stockport (South Manchester)

YOUR APPLICATION At adidas we believe that “Impossible is Nothing”.
Instead of a traditional cover letter, we’d like you to tell us what this phrase means to you. Think of what makes you passionate about joining the brand and why you want this role. The format is totally up to you! If you are creative, show us. If you are analytical, share more! If you prefer to simply put pen to paper, go for it.

• Please apply in the same language as the job description
• Be aware that incomplete applications will not be considered
• Your '1 pager' can be submitted as print, visual, written, digital or a link, however please ensure to submit applications as a PDF.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER. JOB TITLE: Internship UK - Brand Activation (Sports Direct), Stockport BRAND: adidas LOCATION: Stockport TEAM: Marketing & Communications STATE: COUNTRY/REGION: GB CONTRACT TYPE: Intern NUMBER: 494395 DATE: Feb 13, 2023