Social Media and Content Manager

Social Media and Content Manager Job description Maternity Cover March 2023 to March 2024
We’re looking for a Social Media and Content Manager to work in the Department of Marketing and Communications, to lead the University’s social media strategy to increase student recruitment, build the University’s reputation and create a sense of belonging at our University.
Reporting to the Head of Digital Channels and Content, you will lead a dynamic team of content producers and videographers responsible for creating content that promotes our university and drives recruitment to study here.
Key responsibilities:

• Content strategy: Develop and implement the University’s social media and video strategy, managing campaigns across teams and leading a collaborative, audience led, multi-channel approach.
• Content planning: You will plan content aligned to the University’s institutional calendar that will engage, educate and entertain our target audiences.
• Content creation: You will lead the team and work with key colleagues across the department and/or university to develop engaging content to be distributed across multiple channels.
• Monitoring and community engagement: You will be responsible for the management of the University’s social media channels to engage with our target audiences.
• Reporting and analysing performance: You will analyse the performance of content against established set KPIs to continually grow and improve on results.
• Collaboration and best practice: You will collaborate with our diverse communities to build content that is representative of all communities, promotes inclusion and celebrates the communities in which we serve.
  
  
  

Experience:

• First degree in Marketing and/or marketing qualification.
• Experience managing social media platforms for marketing purposes and developing content for a range of platforms.
• Experience using Facebook Creator Studio, Instagram, TikTok, Twitter, LinkedIn and YouTube.
• Experience using a Social Media Content Management System.
• Love of social media and keeping up to date with the latest trends.
• A passion and commitment to promoting equality, diversity and inclusion.

Additional Information
Canterbury Christ Church University is committed to equality of opportunity, supporting and encouraging underrepresented groups as well as valuing diversity. We promote wider inclusion through our polices such as the Race Equality Charter, StoneWall for LGBT+ groups and the Disability Covenant, guaranteeing an interview to all disabled candidates which meet the essential criteria for our roles.
We aim to create an inclusive working culture in which all employees feel valued. We particularly welcome applications from disabled and Black, Asian and Minority Ethnic candidates, which are currently underrepresented throughout Canterbury Christchurch. We are committed to improving employment opportunities for ethnic minorities. We also welcome applications from LGB, Trans and Non-binary candidates. All applications decisions and progression opportunities through the University will be determined by personal merit only.
#Equalityatcccu
How to apply
Start date for applications: 28 February 2023
Closing date for applications: 17 March 2023
Interviews are to be held: 24 March 2023
Canterbury:
If you require further information regarding the post please feel free to contact Lucy O’Grady, lucy.ogrady@canterbury.ac.uk (strictly no agencies, thank you) quoting reference number REQ03882
Please ensure you include contact details of two employment referees in your application, one of which must be your current/ most recent line manager.
Please note applications must be made online via the University website; details sent directly via email cannot be considered.
Prior consideration will be given to applicants in the University’s redeployment pool. No agencies, thank you.