Sales Assistant
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Position Overview & Specifications
At Decathlon UK, we provide Careers That Let You Play. We are driven by our mission to help more people in the UK get physically active and healthy. We are a part of the DECATHLON Group, one of the world’s leading sporting goods retailers. Headquartered in France, DECATHLON specializes in the creation of sports products and their distribution online and in stores at more than 1,700 locations in 61 countries. In the UK, it has over 50 stores nationwide and an e-commerce site that caters to nationwide delivery. THE MISSION
As a Sales Assistant (or Sports Advisor, as we call it in Decathlon), your role is to ensure all customers leave our stores happy. From a friendly and professional welcome to a quick and easy payment process, your role is to always deliver a champion shopping experience. Decathlon invests in the development of teammates so that those who want to build careers within the business are able to flourish within their roles. In a nutshell, your responsibilities will include: Customer Service - Through your passion for sports, you’ll share tips and experiences with users. Through our hands-on product training, you will be able to give the best technical advice for the sports you are responsible for. Decathlon has shifted over the last year into an omnichannel business so it’s essential that our sales assistants are able to assist customers in all aspects of retail shopping, whether that’s in-store or online! Merchandising - Whether full-time or part-time, every Sales Assistant is encouraged to take responsibility for autonomously managing stock levels and pricing and to provide a high level of merchandising so that each customer can easily find the right product for their sports practice. Team Player - You will be part of a shop floor team of like-minded Sales Assistants, practicing sports and celebrating victories together, so it’s important that you are able to work well within a team environment as well as independently. THE PROFILE
- Someone who is looking to combine a passion for sport with work
- A people-person who risks and goes the extra mile to achieve results
- Someone looking for a retail career with a difference
- Problem solver with excellent communication skills
- Able to play as part of the team during the busiest times (weekends and holidays)
- Invested in the development of yourself and others
Your Responsibilities:
- Customer Service - Through your own passion for sport, you’ll share your tips and experiences with users and through our hands-on product training you will be able to give the best technical advice for the sports you are responsible for. Decathlon has shifted over the last year into an omnichannel business so it’s essential that our sales assistants are able to assist customers in all aspects of retail shopping, whether that’s in store or online!
- Merchandising - Whether full time or part time, every Sales Assistant is encouraged to take responsibility to autonomously manage stock levels and pricing and to provide a high level of merchandising so that each customer can easily find the right product for their sporting practice.
- Team Player - You will be part of a shop floor team of like-minded Sales Assistants, practicing sport and celebrating victories together, so it’s important that you are able to work well within a team environment as well as independently.
Sound good so far? If so, here's the type of person we're looking for…
Who Are You?
- Someone looking to combine a passion for sport with work.
- A people person who is prepared to go the extra mile.
- Someone looking for a retail career with a difference
- Problem solver with excellent communication skills.
- Able to play as part of the team during the busiest times (weekends and holidays).
- Get to enjoy the following benefits and perks:
- Hybrid Working
- Annual remuneration reviews
- Healthy employee discount on all Decathlon products
- Weekly Staff Sports/Activities
- Cycle-to-Work Scheme
- Intensive Learning and Development training via Decathlon Academy
We’re an international sports retailer with 2080 stores in 56 countries, and if you look a little closer, you’ll see we’re so much more. Decathlon is dedicated to helping, inspiring, and guiding you through your sports experiences. We believe that discovering new sports and being active – well, it’s an important part of life – and living well shouldn’t just be for a privileged few.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Sporting Goods Stores
Based on transatlantic hiring benchmarks for Sales Assistant roles across Decathlon UK's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Sporting Goods Stores.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £10 - £55 bracket, including retirement vesting and health parity.
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