Paid Search Account Manager

Paid Search Account Manager, Boots

About GroupM Nexus:

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies.

GroupM Nexus is designed to accelerate GroupM clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

About the Paid Search team @ EssenceMediacom:

We are a London-based team of approximately 22 people working on a mix of clients such as Boots, DFS, Nuffield and Bayer.

We are now looking for the new Boots Paid Search Account Manager to come and join the growing Paid Search team based in London.

Intro to the role:

As a Boots Paid Search Account Manager you will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis.

A fundemental requirement to this role is having a performance driven growth mindset to spot opportunities to drive growth for the client and drive forward their paid search performance maturity, remaining at the forefront of Modern Search, with the support of an Account Director.

The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed client’s expectations, as well as championing a growth mindset and performance culture within the team with support from your line manager.

Key Responsibilities:

Campaign Management

• Effectively manage your & your team’s designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the AD to devise campaign strategy and translate this into campaign delivery.
• Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.
• Ensure adherence to paid search channel best practices for clients, and contribute to the development of search best practice.

Client & Partner Management

• Develop strong relationships with your client, and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures.
• Foster a good working relationship across all client teams to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
• Has strong knowledge of the client sector/ industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.

People Management

• Motivational Manager leading by example while encouraging and coaching one or several juniors on the team, providing feedback and recognition for a job well done.
• Delegating and managing workloads across the junior members of the team and Global Hub where required, whilst supporting and educating planning teams on the benefits and purpose of paid search.
• Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

Operational Excellence

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
• Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.
• Contributes to the development of strategic revenue and services opportunities.

About You:

• Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general, including Shopping.
• Performance driven growth mindset based on understanding the clients’ business goals and how this can be translated to activation within Paid Search.
• Data-driven and motivated to see the bigger picture when it comes to performance and understand the role that Paid Search plays in performance.
• Leads and promotes continuous innovation, and test & learn opportunities for the team and clients.
• Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
• Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.