Senior Copywriter (freelance)
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Position Overview & Specifications
The background
We're working with a leading cybersecurity brand to redesign and launch their new corporate website. As part of our Experience Design team on the project, we're looking for a brilliant Copywriter to work with UX and visual designers to create new web pages for the site.
Copy creation
Working from wireframes designed by our UX team, youβll lead the copy development for the project. And that means creating anything and everything the page designs require, from snappy headlines to body copy and CTAs, ensuring the tone, pace and language are consistent and aligned with the brand voice and messaging.
Youβll have plenty of source material, brand information, strategic messaging and audience and SEO research to help give your writing impact.
Requirements
With a large team, we're looking for a writer who can take responsibility for their work, not be afraid to ask questions and ultimately be a core part of delivering a showstopping new experience for our client.
What we would like to see
- Portfolio with brand writing examples
- Expert at customer-centric copy
- Able to think both creatively and strategically
- Close collaborator of UX and visual design disciplines
- Basic understanding of Figma
- Experience in tech or cybersecurity writing is a bonus
About Hugo & Cat
We create digital products and experiences that give businesses a competitive edge. By putting customers at the heart of decision making, we move fast, unlock value and fuel sustainable growth. We're a team of 120 people in London, New York and Manila, and weβre part of McCann Worldgroup.
Our culture
Weβre an ambitious, diverse and sociable group of humans working together to create better experiences for our clients and their customers. So, weβd rather our new joiners stand out than simply fit in.
Flexible working
Weβve made the shift to a flexible working model where employees can split their time between the office and working remotely. We can discuss the details during the interview process.
Equal opportunities
Weβre an equal opportunities employer and are committed to a fair and unbiased assessment of job applications. Once you join the team, we support you to realise your potential, regardless of age, origin, ethnicity, gender, sexual orientation, physical abilities or beliefs.
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (Β£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Advertising & Public Relations
Based on transatlantic hiring benchmarks for Senior Copywriter (freelance) roles across Hugo & Cat Limited's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Advertising & Public Relations.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked Salary Disclosed on Application bracket, including retirement vesting and health parity.
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