Creative/Digital Marketer

Position: Creative/Digital Marketer

Location: Labman HQ, Seamer, North Yorkshire

Role Type: Full Time

Salary: £23,000 - £28,000 (based on experience)

Job Opportunity

We are looking for an awesome human being to be involved in all areas of our marketing activity. From creative work, maintaining and updating the website, exhibitions and events, internal marketing and communications, to accelerating our rapidly growing sales reach by driving the day-to-day execution and optimisation of paid marketing activity.

This applicant needs to be confident at exploring new techniques and approaches, be proactive in everything they do and be willing to take a lead to drive initiatives forward. Labman is a very supportive environment, but a good level of autonomy is also crucial as we continue to grow.

As automation becomes an ever-increasing requirement for many industries, we are looking to find innovative ways to drive our customer acquisition, maintain the Labman brand and publicise our company offering to target companies, industries and countries.

The successful candidate must be a team player who loves collaborating, as this role will involve working closely with the wider sales and engineering teams.

What the Job Involves

Assisting and, at time leading in various aspects of the marketing strategy depending on their skill set, tasks include:

• 
  Content creation in the form of written and visual assets for social advertising campaigns. Maintaining a social media schedule
• Day-to-day management of Google Ad campaigns to ensure optimisation in line with strategy and goals. Review performance and reporting back to the business
• Photography and videography for Labman products and at events.
• Creation of well-researched case studies and gathering customer testimonial.
• Producing reports on enquiry data, web performance, and other key metrics to support and drive sales initiatives.
• Introducing and utilising any new tools required to drive growth. Engaging in market research for future products.
• + more....

Company Overview

Established for over 40 years, Labman Automation Ltd is an award-winning company with its HQ in North Yorkshire and offices in Bracknell and Liverpool. Labman design and manufacture bespoke laboratory automation systems for a wide range of industries across the world.

We're a company that prides itself on building strong relationships with our customers and meeting their technological challenges. Our purpose is to enable a world where science is not limited by technology. Our philosophy of engineering excellence is achieved through self-discipline with supportive leadership, sustainable partnerships, and openness. Our company structure encourages involvement and accountability from everyone. This is driven forward with kindness, humour & enthusiasm. This is driven by our core values & behaviours which underpin everything we do:

• In it together - Being a team; a community of mutual support
• Excellence - Working & delivering at the very highest quality
• Humility - Respecting yourself and others
• Sustainability - Recognition that we have an impact on our planet, our company and our community
• Fun - Enjoyment in your work

Essential Capabilities

• Experience using all social media platforms and best practices for use to optimise performance of campaigns
• Experience using creative programmes and packages such as Adobe Creative Cloud
• Experience using Google Ads and Analytics to drive traffic efficiently and economically
• Excellent copy writing skills, with a flair for customer-focused, creative copy that is engaging whilst being highly accurate
• Proactive and very eager to learn attitude, with the capacity for independent initiative
• A creative thinker - always keen to keep Labman ahead of the curve
• Great team player and positive thinking
• Strong communication skills
• Willingness to take on challenges
• Ability to build relationships, collaborate in Labman's wider areas and build knowledge of the laboratory automation industry to deliver suitable language and style to Labman's creative communications

Great to Haves

• Working knowledge of HTML/CSS

What We're Offering

• 33 days annual holiday (raising to 38 over 5 years) including public holidays
• Free use of in-house gym, climbing wall and squash court
• Multiple social teams/groups from Photography club to 5 a side. Or the ability to start your own activity
• Employer pension contribution paid on full salary
• Free access to psychotherapist and physiotherapist
• Working in our award-winning, custom-built headquarters located on the outskirts of the Georgian Market town of Stokesley - a stone's throw from the breath-taking East Coast and the North Yorkshire moors
• …..and not to mention; free fruit, nice coffee, BBQ's + team events