Specialist - Social & Content - McLaren Shadow

At McLaren Racing, our Fearless Pursuit of Better reaches into every part of our business. From finance to marketing to HR. We believe performance is all about creating an environment where everyone can thrive - we’re not just here to deliver results on the track.

We’re building the kind of place where you’ll be encouraged to step outside of your comfort zone. To try something different. To discover a new path. To begin a new journey. Whoever you are, wherever you work, and whatever your role.

This is what it really means to be fearless.

The challenge

Drive audience growth for McLaren Shadow, the gaming sub-brand to McLaren Racing through exceptional content and social campaigns. This role will work within the Gaming and esports department to ensure it activates all partnerships through a content and social lens, leverages influencer relationship, while leveraging key moments throughout the year from a gaming and content perspective.

Your Team

This role will report into the Head of Gaming and esports and sit alongside three other members of the Gaming and esports team. The role will be located in Woking, UK at McLaren’s global headquarters. There will be a requirement for nontraditional hours and roughly travel roughly 20-30% of the time.

Your day-to-day

You’ll spend your time:

Content Creation & strategy

• Lead the McLaren gaming content development working with external production, agencies and creators/ players to build out impactful concepts
• Manage a Sr Executive, content and social to schedule and program content release in order to build community
• Maintain a finger on the pulse of what the community care about to ensure content resonates with audience and drives growth while staying on brand
• Work alongside partners to understand their objectives and develop creative content concepts which support their goals while driving engagement and audience growth for Shadow

Partnership Management

• Support in management of our esports and gaming Partners to ensure they are kept abreast of developments and wired into the platform commensurate with their rights. A key part of the role will be ensuring alignment in content, social media and communications calendars.
• Develop a deep understanding of partner’s business strategies, objectives, target growth markets, competitors and KPI’s / metrics that resonate when evaluating success
• Support in the development and delivery of the partner’s 360 activation plans to ensure that the partner’s rights are maximized to achieve their objectives and KPIs within the gaming and esports space
• Be pro-active in initiatives that could strengthen the value of the partnership and pitch upsell opportunities to partners
• Work across the race series to facilitate bringing existing physical race series partners into the gaming and esports space

Operations

• Serve as a key liaison between third party delivering content slate for the year – managing ideation through to production and publishing
• Support on the ground event and content execution managing internal stakeholders and comms around activities
• Deliver strong reporting and management of finance trails around all activities
• Demonstrate ability to lead people and manage Sr Executive
• Manage Shadow content calendar and social community in line with key internal stakeholders

To join our race for performance, you’ll need:

• Passionate gamer with experience working in space
• Understand the importance of partnership marketing and partners with how to manage them, deliver against contracts, etc.
• Highly organized project manager – keeping the big picture in mind whilst understanding the appropriate level of detail
• Proven experience in working through project plans and budgets
• Experience managing multiple stakeholders to deliver a common goal
• Excellent communication skills and ability to being multiple stakeholders along a journey
• Creative thinker and executioner
• Collaborative and likes working within a team
• Self-motivated
• Previous experience in working with and managing agencies and suppliers

McLaren Racing is the kind of place where everyone is encouraged to try something different, to discover new paths, to begin new journeys. To think fearlessly. To work fearlessly. To disrupt fearlessly.

Our race for performance has only just started. And we won’t ever stop pushing for more.

These are our core values. They support our vision ‘to deliver the most exciting and inspiring performance in racing and are the things that we believe are most important in the way we live and work within the McLaren Racing family. They should directly inform how we think, how we behave, and how we perform at every level of our team.

Ingenuity

• We never stop pushing forward
• We look for advantage in everything
• We bring creativity to challenges
• We strive for simplicity

Energy

• We bring energy to everything we do
• We connect people to the thrill of racing
• We share passion for our great sport
• We never give up

Humility

• We are respectful
• We roll up our sleeves to get the job done
• We serve the team
• We are custodians of our legacy

Openness

• We are open minded and curious
• We own failures, learn and improve
• We communicate with clarity and honesty
• We are open to challenge
  

Bravery

• We are at our best when we’re at our bravest
• We embrace opportunity
• We take responsibility for our actions
• We believe in what we do

All employees must ensure compliance with the Company Health and Safety Policy, and all relevant other statutory Health and Safety legislation.

This job description may not detail some less major duties allocated to the post holder, nor cover duties of a similar nature, commensurate with the role, which may from time to time be reasonably required by the relevant manager.