Brand Manager - Greggs
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Position Overview & Specifications
Greggs Brand Manager
£50,000 - £55,000
Toddington/Field Based
37.5 hours Monday – Friday
Dynamic and fast paced, Moto is ideal for individuals who are looking for a career which provides maximum opportunities. If you have energy, passion for quality and a real desire to deliver exceptional results you will do well here.
The Brand Manager is a customer centric, highly commercial role that is fundamental to driving performance of our Greggs shops in a competitive multi-branded environment. You will be fully responsible for the brand growth plans, partnership relationships and the overall profit responsibility for this highly popular high street brand.
What you can expect in return:
- £50,000 - £55,000 Salary
- Up to 20% annual bonus
- Car/Car Allowance
- 25 days holiday plus bank holidays
- Health insurance, Life Assurance, enhanced maternity and paternity pay
- Up to 60% discount for you, your partner as well as your family and friends
As the Greggs Brand Manager, you will be responsible for:
- Management of the brand which includes new shop openings, operating processes, and Moto brand plans.
- Ensure the brand is fully compliant with processes, health and safety and food hygiene regulations and operate commercially in line with net growth and margin targets.
- Responsible for reporting brand performance and the analysis of data for recommending operational efficiencies and best practice to the operations team and wider stakeholders.
- Develop and present trading plans for the brand, identifying areas of growth and the key operational opportunities to stakeholders responsible in their delivery.
- Be a best-in-class leader for the brand teams, to support the site operations teams to ensure the teams are fully trained to the relevant level required by the brands and all aspects of the brand is implemented to the standard expected.
- Develop strong relationships with brand leadership team, the franchise teams, and suppliers; collaborate to make decisions and be a trusted partner.
- A key account and central support contact for the brand projects, POS management and Key performance reporting to the wider stakeholders.
Our Greggs Brand Manager will need:
- Commercially focused with ability to measure impact and results.
- Ability to create effective relationships, influence and collaborate internally and externally at all organisational levels.
- Understands and has knowledge of industry trends and direction; ability to learn and effectively cascade brand scorecards and Key performance reports.
- Strong communicator that can engage confidently to all levels within the business, where necessary utilising negotiation and reasoning skills.
- IT skills intermediate level: Word, Power Point, Excel spreadsheets
- Ability to work within a small team yet establish and maintain lasting relationships throughout the wider Brand and Moto team.
- Tenacity and resilience required to flourish in a high growth, pressurised and constantly evolving environment
Ready to start your journey with us? APPLY NOW!
Candidate Selection & Onboarding Process
Application & Resume Screening
Submit your tailored CV/Resume directly to the talent acquisition portal.
Technical & Competency Interviews
Virtual interviews with the hiring manager and multidisciplinary team.
Formal Offer & Benefits Negotiation
Written agreement outlining compensation, equity, retirement vesting, and relocation allowances.
Onboarding & Corporate Integration
Equipment provisioning, team orientation, and commencement of duties.
United Kingdom Right to Work & Skilled Worker Visa Guide
Employment in the United Kingdom requires legal Right to Work verified under the Home Office Points-Based Immigration System:
Sponsoring employers must hold an active Home Office A-rated Sponsor License and assign a valid Certificate of Sponsorship (CoS). Role must meet the general minimum salary threshold (£38,700) or occupation going rate.
Continuous employment under Skilled Worker status establishes eligibility for Indefinite Leave to Remain (ILR) after 5 continuous years, leading to British Citizenship.
Candidate Preparation Blueprint: Convenience & Corner Stores
Based on transatlantic hiring benchmarks for Brand Manager - Greggs roles across Moto Hospitality Ltd's corporate sector, successful applicants typically excel across three core dimensions:
Demonstrated portfolio evidence, architecture/system design case studies, or validated professional certifications directly applicable to Convenience & Corner Stores.
STAR method competency responses highlighting cross-functional leadership, conflict resolution, and delivering measurable enterprise ROI under tight timelines.
Total compensation expectation aligned within the benchmarked £55,000 - £55,000 bracket, including retirement vesting and health parity.
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