Marketing Manager| Co-op Live, Connell College

Oak View Group: Oak View Group (OVG) is the world’s leading arena development, management, and hospitality company founded in 2015 by Tim Leiweke and Irving Azoff to disrupt business as usual. As the largest developer of sports and entertainment facilities in the world, OVG prioritises the way we do business focusing on making long-term investments in our people and our planet.
OVG have completed seven arenas, with many more in development, including Co-op Live, with more to be announced in the future.

Co-op Live is in a joint venture partnership with City Football Group and we are proud to work with Co-op as our Naming Rights Partner.
For more information - Oak View Group About the Venue: We’re on a mission to create the best live music experience in the UK.

Co-op Live will offer a warm Manchester welcome to over 23,000 fans and amazing artists. With innovative smart ‘bowl’ design, cutting edge visual and acoustic technology, plus 32 amazing bars and restaurants and 12 premium lounges and clubs, we’re creating a unique space for the people of Manchester and beyond. World class, planet friendly and all in the heart of our local vibrant community.
For more information - Co-op Live Role Purpose: As we gear up to opening our doors, we’re looking for a Marketing Manager with a passion for being creative to amplify Co-op Live’s brand awareness.
It’s an awesome opportunity to be part of our event marketing promoting 120-150 events per year, supporting our grand weekend opening, recruitment attraction and ticket sale campaigns.
You will be a positive disruptor working with the best talent on and off the stage, supporting global brands and touring bands who are just as excited as we are about Co-op Live and being part of the UK’s largest music arena coming to Manchester. Responsibilities:

• Plan & create effective and innovative marketing campaigns for event announcements and other general marketing campaigns
• Support the delivery of the events marketing strategy for Co-op Live and be ahead of the design on what our partners, fans and artist will like
• Plan to deliver across all marketing channels - digital, website, social media, email and in the venue - IPTV, Halo and signage
• Identify new marketing trends covering our wide reach fan base and audience
• Provide creative ideas and briefs to the inhouse and external design team
• Coordinate the creation of artwork and marketing assets and manage the end-to-end approval process with promotors
• Liaise with promotors, agents and partners so they have all essential materials for new events
• Be reactive to events going on sale, adapting marketing plans in real time for ticket sales
• Take charge of the email marketing schedule
• Responsible for ideation and delivery across the always-on social calendar and digital marketing activity (app, web)
• Collate and monitor insightful data and report on marketing and event activities, keeping us on track with measures and KPI’s
• Take charge and lead on copywriting across social, web and email, working in line with our tone of voice
• Support Co-op Live’s internal teams with branding, working with suppliers that align with our sustainability objectives, always considering the wider environmental impact
• Work with the wider marketing team on distribution campaigns, creating multi leaflets, poster’s and bespoke marketing initiatives.

Knowledge, Skills and Experience: Essential

• Graduate level or equivalent qualification or previous experience, ideally in marketing, events or communications
• Demonstrate successfully managing the scheduling and delivery of campaigns from ideation to implementation & roll out planning
• Experience of email marketing and CRM systems (ideally MS Dynamics)
• Creative and dynamic with marketing platforms and event promotion
• Thrive when its buzzing and show resilience, taking control, making decisions to meet tight deadlines in a fast-paced environment
• Excellent copywriting and communication skills
• Team player who enjoys positive energy, being resourceful, motivated to work in a high achieving environment
• Know your audience, analyse feedback and continuously look for ways to improve the fan experience
• Self-motivated with creative-thinking skills and a team-first attitude
• Ability to work on multiple projects at any one time
• Ability to work under pressure with excellent attention to detail to maintain a high standard of service

Desirable

• Experience of ideating and delivering social copy and content to drive an increase in followers, engagement and conversion
• Previous marketing experience preferably within the live entertainment industry
• Knowledge and experience of best practises in both B2C and B2B marketing operations.
• Experience with using Content Management Systems (CMS).
• Positive relationship building with promotors, agents and agencies

Salary Up to £35,000 plus benefits Our Inclusion Commitments: Our venue is for the fans, the artists, everyone! Attracting a diverse workforce which reflects our local community is what will make our venue the best music venue in the UK!
We understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence.
We are committed to creating a great place to work amplifying voices from all different backgrounds. There is something for everyone at Co-op Live, come and get involved.
If you do require any additional support or reasonable adjustments to support your application, please let us know and we will work with you to ensure you have everything you need.
We will consider applications from all candidates who are able to demonstrate the required skills necessary to fulfil the role.