Brand Manager

The Role:

We are looking for a fun, super organised storyteller that will be a key player on our marketing team. You will be responsible for ensuring our brand guidelines, brand vision and value proposition are met for all our marketing activity.

Location: HQ (London)

Pay Range: £40 - £45k D.O.E

Key Responsibilities:

Brand Management:

• With Puttshack marketing team, develop, communicate and execute brand strategy and annual marketing calendar
• Create strategic and tactical campaigns that drive brand awareness, engagement, conversion and in-venue spend
• Collaborate with PR agency to manage ongoing listings, the PR calendar and generate ideas that drive brand awareness and visitation
• Build partnerships with relevant brands to drive revenue and reach new audiences
• Assist with product development, pricing and new product launches to execute marketing calendar
• Lead the monthly Sales, Ops and Marketing agenda and meeting
• Collaborate with GM’s and local management centres to create local marketing plans and meet local marketing needs
• Manage venue comms and distribute monthly & quarterly marketing plans
• Lead best practice and global projects e.g. Christmas/Holiday with our US marketing team
• Lead the Menu Refresh working group, liaising closely with the food and drink team to update all menus in line with seasonal changes and pricing updates
• Be the voice of the guest by managing and reporting on the monthly KPIs, highlighting trends and opportunities which drive NPS and CSat.
• Develop and manage all Puttshack branded merch

Comms & Creative:

• Oversee creation of marketing materials from brief to stakeholder approval including, but not limited to – menus, POS, sales and digital collateral
• Work with Marketing & Sales director and agencies on advertising campaigns ensuring appropriate media and targeting to audience via medium, messaging and brand tone of voice
• Ensure brand consistency in copy through tone, voice, and terminology across all communications
• Collaborate with the relevant Puttshack teams on all mshoots to ensure we capture the engaging content needed to execute our strategy
• Maintain the brand’s content library with items tagged and licensed

Who you are:

• Organised with great project management & problem-solving skills
• Fun, engaging, witty verbal storyteller with great attention to detail
• Finger on the pulse of culture and trends
• Strong understanding of our brand & core audience
• 3+ years of experience in creating + executing marketing campaigns and programs

Qualifications and Experience:

• Must be proficient in Microsoft packages, especially Excel and PowerPoint
• Minimum 3-5 years’ experience working in Brand
• Experience in Hospitality/Leisure/Entertainment/Retail

• Project management experience or qualification, desirable but not essential

About us: Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game, while also serving world-class food and full bar in a cool environment. The Puttshack experience is really all about having fun – and doing something fun – together.

Our Vision - To be the universal answer to the question ‘Where should we get together’

Our Mission - To create lasting memories for people of all generations through a shared, world-class entertainment experience

Our Values:

Bring your ‘A’ game - We strive for excellence in everything we do

Lead the Way - Our associates (staff) embrace and are inspired by change

Own the Fun - We revel in our guests’ enjoyment

Care Deeply - We take great care of our guests, our associates and the communities we call home