Global Campaign Strategist / Manager

Global Campaign Strategist / Manager

Overview:

This Global Campaign Strategist role sits in PwC’s Global Corporate Affairs & Communications team. The successful Campaign Strategist will support the design and execution of global campaigns on topics where business and societal interests intersect; think ESG, the future of skills, diversity and inclusion.

You will be working with a team of channel specialists, and drawing on subject matter experts, the successful candidate will help design and deliver multi-channel, multi-stakeholder campaigns that support PwC’s global reputation with external stakeholders and clients.

Responsibilities & Duties:

• Campaign Planning. Actively contribute to the design of external communication campaigns that strengthen PwC’s reputation with stakeholders and position PwC services with commercial audiences

• Campaign Project management. Drive and project manage campaigns, identifying inputs and contributions from others

• Campaign Execution. Work with internal experts to ensure quality execution across a full range of channels including media relations, content creation, social media, internal comms, events and stakeholder engagement. Directly execute some elements of the plan.

• Campaign Evaluation. Work with internal research experts to use insights in campaign design, establish metrics and evaluate impact

• Messaging. Exercise judgement and advise internal stakeholders regarding message tone, format, timing, vehicle, and audience to ensure the best and most effective approach to achieving the campaign’s goals.

• Messaging. Work with subject matter experts as necessary to develop content: core narrative, key messages, talking points for different stakeholder groups, FAQs, press releases

• Make relevant strategic connections to other campaigns and/or activities

• Support stakeholder mapping to create a strategy for engaging and influencing others

• Successfully steer external communications deliverables through appropriate internal governance checks (Brand, OGC, Risk Management)

• Identify and respond to unexpected short-term opportunities and risks

Skills & Experience:

• A track record in multi-stakeholder campaign development and successful execution as part of a team

• A good understanding of geopolitics, economic trends and other important contextual factors and their implications for what we say and do

• Evidence of having created, and directed the creation, of communications assets including e.g. press releases, speeches, video content or other communications materials

• Strong project management and organisational skills; ie able to plan, monitor and prioritise.

• The ability to communicate confidently and effectively at all levels, both in written and verbal form.

• Excellent stakeholder engagement skills; able to listen to and engage effectively with others

• A track record of creating high quality content that is considered value adding

• The ability to act effectively under the pressure of last-minute deadlines and changing priorities

• Evidence of their strong ability to adapt in changing circumstances and manage multiple projects simultaneously

• Evidence of their strong collaboration skills and experience

Deep expertise in one or more channels is an added advantage.