Digital Marketing Assistant

Job Description

Job Title Digital Marketing Assistant

Department Marketing and Communications

Grade 3

Location Renfrew Street, Glasgow, with optional hybrid working

Responsible to Marketing and Communications Manager

Responsible for N/A

Role Summary

As Digital Marketing Assistant, you will assist with the development and implementation of the
Royal Conservatoire of Scotland’s digital communications strategy.

You’ll use your editorial skills and understanding of user experience to optimise the RCS website.
Through this, you’ll be helping to market and promote our degree programmes, Short Courses,
Junior Conservatoire, and performances.

The role will focus on ensuring that our online content is accurate, compelling, and engages audiences.

This is an opportunity to work within a busy and varied Marketing and Communications team and to grow your skills in Scotland’s national conservatoire.

Main Duties and Responsibilities

You will be required to undertake the duties and responsibilities detailed below:

• Assist in developing and maintaining the content management system (CMS) for the RCS website (currently Wordpress).
• Support the Website Editor to liaise with external web developers and designers to improve the RCS website.
• Assist in liaising with staff from across the Conservatoire to develop new, engaging web content.
• Build and update webpages, ensuring that copy, images and videos are of the highest quality and are laid out according to best practise and accessibility guidelines.
• Write, edit and proofread copy for RCS’s digital channels (website, blog and social media) as required, ensuring good search engine optimisation (SEO).
• Resize or crop images using appropriate software such as Photoshop or Canva.
• Ensure that all content adheres to the brand guidelines and editorial house style.
• Liaise with internal and external stakeholders for content approval prior to publication.

• Support the Website Editor to set up and monitor automated user journeys using web forms and email marketing software.
• Assist with setting up tracking systems for digital activity and creating redirect short URLs for printed materials.
• Support the evaluation and development of marketing and communications activity by suggesting opportunities for continuous improvement and development of RCS’s online presence.
• Keep up to date with new and emerging digital technologies, and liaise with colleagues in the Marketing and Communications team to scope out, test and introduce new elements to RCS’s digital offering.
• Participate in the Conservatoire’s Goals Setting and Career Review process.
• Undertake any other reasonable duties on behalf of the Marketing and Communications team.

Person Specification

Essential Criteria Desirable Criteria

Education, Qualifications and Training Education, Qualifications and Training

• Good standard of education Marketing, Communications or Digital training

Experience, Knowledge and Skills Experience, Knowledge and Skills

• Strong organisational skills. An understanding of the Higher
• Excellent written communication skills. Education and/or Performing Arts
• Understanding of how to engage environment. audiences using digital channels, and Understanding of digital user how to drive action. experience and user journeys. * Experienced in using content *Knowledge of accessibility management systems, ideally requirements for websites.Wordpress, to maintain websites.
• Meticulous attention to detail, especially for proofreading.
• Self-motivated, with the ability to work effectively with minimum supervision to complete tasks in a busy, fast-paced working environment.
• Ability to solve problems and identify solutions.

*

Job Types: Part-time, Fixed term contract
Contract length: 7 months
Part-time hours: 21 per week

Salary: £20,134.00-£21,659.00 per year

Benefits:

• Childcare
• Company events
• Company pension
• Cycle to work scheme
• Employee discount
• Housing allowance
• Sick pay
• Wellness programme
• Work from home

Schedule:

• Day shift
• Monday to Friday

Work Location: One location