Social Media Manager - Football

Sports Direct is going through a monumental evolution. We are in a process of change and elevation, we have a new team, a new brand direction, a new look and feel, a new purpose and a new way of doing things. We believe that Sports is the great equalizer, and this is what our new brand is based upon. We want to champion the legend in everyone through the powers of sport, so we need legends on our team.

We’re looking for a hungry and energetic Social Media Community Manager to join our new creative content team at Sports Direct. Working closely with our Head of Content, Social Media Strategist and wider content creation team the Social Media Community Manager will execute our fresh new social strategy across Sports Direct Football’s social channels. They will lead the line in cultivating an engaged football community ensure that all communication reflects Sports Direct’s new and refined brand purpose and positioning. They will ensure our storytelling delivers against key marketing moments whilst moving at the speed of culture. Key platforms will include Instagram, TikTok & YouTube with a secondary focus on Facebook & Twitter.

• Work within our tools to build comprehensive social plans & scheduling that can be shared with wider teams & brands to give visibility on upcoming posts & content.

• Develop engaging copy that grabs attention.
• Managing an active online community, responding to comments and partaking in discussion around relevant topics.
• Daily monitoring of all social media channels including competitors and similar accounts sharing insight & ideas back with the wider team.
• Finding trends, #hashtags – and general ‘hack culture’ to ensure as a brand we’re responding to and participating in the right discussions.
• Utilize our huge bank of existing content, whilst also cooking up new and original content ideas, then executing them!
• Be our brand’s social media presence and establish our tone of voice taking direction from our new brand positioning and evolution.
• Link up with our creative and production teams to write social deliverables and briefs to be captured on our photo & video shoots.
• Attend events and capture content reporting on moments within the community (in some instances you might even need to get in front of the camera so don’t be shy).
• You’ll be expected to provide some analytical reporting to creatives and the wider business, demonstrating your skills.
• Working with the paid media team to execute paid-for campaigns, distributing content across the platforms where the consumer lives.
• National and International travel as required.

• Meticulous organization and timekeeping within a fast-paced and energetic team that juggle multiple projects and tasks.
• Attention to detail from a creative and copywriting point of view.
• Ability to understand and translate brand direction and purpose into social ideas and content.
• Ability to identify relevant cultural insights and apply these to your creative thinking.
• Deep understanding of how people engage with social platforms, and how behaviour is changing.
• Ability to translate data into insights to inform creative strategy.
• Great facilitation skills – for workshops and creative sprints.
• Ability to develop inspirational creative briefs for the creative content team.

This role is right for you if...

• You are football and sport obsessed. We want you to be constantly talking about football within the team and showcase your knowledge.
• You are looking to continuously innovate across new and existing social channels constantly optimizing through test-and-learn methods.
• You’re hungry to learn and develop social media tactics and strategies to hit ambitious targets & KPIs with a sharp focus on bettering our competitors.
• You are excited by the thought of attending content shoots with some of the biggest sporting athletes in the world (P.S we shot a film and held a world cup medal)
• You’re aware this isn’t a typical 9-5pm office role and you are eager to be fast and first with original storytelling in a competitive social landscape.

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits and take the team with you
• Own it and back it
• Not hesitate and act with purpose
• Be commercial and customer-focused.